According to business process breakdown and organizing small goals and tasks, I researched and analyzed sales data ,customer data and website data.
Sales data analysis
Purpose : checking company achievements and issues roughly
After summarize data, I proceed detail research of each issues.
Also I measured each process time from recieving new application to payout and to grasp correlation between process time and cancel rate.
Repeat customer analysis
Picked up the data of current customer who got finance twice or more with us and analyzed customer’s attribute and profile. After grabbed tendency, we utilized it for repeat customer marketing.
Search Engine market and keyword research for overseas customer
According to demographics of New Zealand and current customer’s tendency, I estimated our target potential customer and summarized main keyword in each countries native language. After that we made Landing Page with search engine optimization and also I registered our website to prime search engine such as Google, Baido, Sogou, Yandex du.